About 24 Mantra
24 Mantra Organic is one of India’s most recognised organic food brands, owned and marketed by Sresta Natural Bioproducts Pvt. Ltd., founded in 2004 by Rajashekar Reddy Seelam in Hyderabad. The company emerged from a commitment to transform agricultural livelihoods and reduce dependence on chemical farming by promoting organic cultivation across India.
The brand works closely with tens of thousands of certified organic farmers across multiple states, sourcing produce cultivated without synthetic pesticides or GMOs. Its fully integrated farm-to-fork supply chain emphasises traceability, quality, and sustainability, positioning 24 Mantra as a pioneer in the Indian organic foods market.
In 2025, ITC Ltd completed the acquisition of 24 Mantra’s parent company, intending to accelerate growth in the rapidly expanding organic foods category both domestically and internationally. This strategic move aligns with broader efforts to meet rising consumer demand for healthier, toxin-free foods.