About the Sector
India’s personal care and wellness sector has evolved from traditional home remedies to globally competitive brands. With a strong foundation in Ayurveda, herbal ingredients, and natural care, Indian companies have carved a niche in the beauty, hygiene, and wellness categories. The growing awareness around sustainability and clean beauty has further boosted demand for locally produced alternatives.
Brands like Dabur, Himalaya, Biotique, and Vicco have bridged the gap between heritage and modern science. They offer products that are effective, affordable, and tailored to Indian skin and climate conditions. Meanwhile, new-age players like Mamaearth and WOW Skin Science have built digital-first success stories rooted in Indian formulations.
As global consumers seek natural and ethical options, India’s wellness sector is well-positioned to lead, blending ancient wisdom with cutting-edge research.