How boAt became India's audio leader

BoAt began its journey by offering durable, high-quality mobile accessories, including rugged charging cables that solved common consumer frustrations. This early focus on practicality helped the brand gain trust before it expanded into personal audio products.

As India’s preference for wireless audio grew, boAt broadened its portfolio with wired earphones, Bluetooth speakers, wireless neckbands, and later, true wireless earbuds. The launch of the Airdopes series proved pivotal—sleek design, competitive pricing, and fast product refresh cycles made Airdopes one of the most popular TWS ranges in the country.

A major source of boAt’s momentum came from its digital-first strategy. By tapping into influencers, musicians, sports partnerships, and social media culture, the brand stayed visible and relevant without heavy traditional advertising. Combined with strong availability across major retail outlets and smaller stores, boAt built a presence that resonated across both urban and emerging markets.

Today, boAt leads India’s audio and wearables categories with a growing ecosystem of smartwatches, speakers and lifestyle devices, reflecting a brand that responds quickly to consumer expectations.