The Future of Indian Consumer Electronics

Vu Televisions stands out with its strategic pivot towards premium large-sized TVs, contributing to over 80% of its revenue. Its innovative product launches and focus on e-commerce have helped it achieve a 5% global market share with shipments of 120,000 units in recent quarters.

Micromax has demonstrated remarkable growth by scaling its revenue tenfold from ₹620 crore in FY2024 to ₹6,200 crore in FY2025. This growth is driven by expansion in smartphone manufacturing, partnerships with global brands, and increased investment in research and development.

Lava International is focusing on innovation, affordability, and expanding its portfolio with customer-centric approaches. Its recent flagship AGNI 3 smartphone reported a 200% increase in first-week sales. The brand is also actively expanding internationally, especially in the Middle East and Latin American markets.

The Indian consumer electronics market is projected to grow from $89.5 billion in 2025 to $158.4 billion by 2034, driven by the adoption of technology, government support, and rising disposable incomes. The smartphone, smart home appliance, and wearable technology segments drive this growth.

Government initiatives, such as 'Make in India' and production-linked incentives, are fueling domestic manufacturing growth, strengthening supply chains, and enhancing export capabilities. This policy environment, coupled with strong tech talent and expanding e-commerce, is accelerating India's rise as a consumer electronics hub.