Arata

Arata is an Indian hair care and personal care brand founded in 2018 by Dhruv Bhasin and Dhruv Madhok. The company began with a plant-based alcohol-free hair gel and has since expanded into a multi-product portfolio covering shampoos, conditioners, serums, skincare and body care products developed for Indian hair and skin concerns.

Operating primarily through its official website and authorised ecommerce channels, Arata focuses on vegan, cruelty-free formulations with plant-derived ingredients and clean labels. The brand competes with imported personal care and hair care products in India by positioning its natural, sustainable products with performance-oriented formulations.